As marketing performance consultants, we are primarily concerned with determining the profitability of various marketing channels. Over ten years experience auditing advertising accounts and managing professional teams in Paid Search, Paid Social, Display, and Programmatic advertising has led to the consulting services.
Development of a paid channels plan based on business goals, advertising budget, and intended ROAS
Conduct a thorough examination of the account settings, campaign structure, and Ads performance.
Creating an optimization approach that encompasses campaign optimization, bidding strategy, landing page testing, creative, and ad copy optimization.
An examination of the Ad Tech Stack and paid channels in order to make recommendations on the most successful channels
Analysis of the strategy, goals and budget
Performance analysis of the key metrics
Review of the account setup and configuration
Audit of the campaign structure and settings
Analysis of Ad copies, landing pages, extensions
Analysis of keywords, negative keywords, search queries
Optimization of the bidding strategy and programmatic
Quantitative analysis : Account performance quantitative analysis, conversion analysis, competition, community size, engagement, native channels, and paid channels
Qualitative analysis : A/B testing, content, sharability, and relevancy are all examples of qualitative brand communication analysis.
Begin arranging your digital marketing strategy and take advantage of a free consulting session. Contact me to set up a meeting to explore the issues and identify potential solutions.
Marketing performance, according to the market, is the new definition of advertising. As a marketing performance consultant, I frequently come across various strategic questions that the business owner requests to be implemented during the consulting process.
How can marketing effectiveness be measured using a data-driven approach?
How can the money be spent more efficiently in relation to the revenue?
What is the best strategy for allocating the budget among channels?
How do you calculate the cost of acquiring a new customer? CLV?
How should campaigns be optimised in the short and long run based on conversion rates?
How do you quantify attribution and touchpoints?
Our marketing consultancy services assist CMOs and marketing performance departments to review their methods and strategy in order to increase revenue and budget spend. The challenge with marketing performance is that it is always improving in order to effectively quantify the influence on client acquisition expenses, conversion rates, marketing-sourced income, and overall revenue performance.
Evaluation of marketing objectives and key performance indicators (KPIs).
Analyze the channels and the AdTech strategy to discover existing performance capabilities and potential.
Data system evaluation in terms of data gathering, data accuracy, system integrations, and workflows
Documentation in detail, including a problem analysis, data model strategy, channel optimization plan, change management, and dashboard prototype.
One of the most important areas of marketing management is marketing performance management. It is defined as the discipline that assesses marketing's impact to overall sales revenues. Senior marketing executives must first create a data analytics ecosystem in order to analyse ROI across all marketing channels. Marketing Performance Management (MPM) gives the necessary insights to optimise marketing spend and processes.
Establishing a marketing performance strategy
Marketing performance strategy development and implementation
Creating and mapping a marketing channel strategy
Data resource integration (CRM, Web Analytics, Marketing Cloud, AdTech Platforms, Attribution)
Tracking and UTM settings across channels must be configured and tested.
Creating marketing performance dashboards that show real-time results and channel origins
Budget KPIs, metrics, ROI analysis, custom segmentation, and automated flows are all established.
Analysis of previous attribution performance and possible forecasts on a monthly and quarterly basis
The profession of marketing performance consultant became prominent in the late 2010s. Auditing digital advertising is becoming increasingly important due to the complexity of digital advertising channels and the need to measure effectiveness in a more strategic manner.
Performance marketing consultancy is an offshoot of the marketing strategy field. The developing technology in Google Ads, Facebook Advertising, Programmatic, and many more channels influences the problem of performance planning. While firms are challenged by technology and analytical capabilities, they are also confronted with many difficulties related to in-house performance management as well as digital agencies.
Hiring a performance consultant can help stakeholders solve performance issues by using a systems-thinking approach. Marketing performance consultancy recognises that other technological and business aspects influence one's effectiveness. While the marketing performance team assists in the development of knowledge and skills, performance consulting employs a more strategic thinking approach to analyse and discover potential holes in the advertising funnel that may degrade performance.