To capitalise on the rising potential offered by digital marketing, I feel that a digital marketing strategy is required. Combining strategic goals with an action plan is the key to efficiently achieving your business objectives. As an independent marketing consultant, my approach is tailored to the customer's business objectives and marketing resources.
Analysis & Auditing: Analysis and auditing include website user interface analysis, SEO auditing, and social media auditing.
Digital Marketing Strategy: SEO Strategy, Social Media Strategy, and Content Marketing Strategy are all examples of digital marketing strategies.
Performance Marketing: Digital Advertising Strategy for Performance Marketing (Search, Display, Paid Social, Programmatic)
Lead Acquisition: Lead generation, lead generation, retention strategy, and campaign management are all aspects of lead acquisition.
Personalization: Marketing Automation, Lead Nurturing, Email Marketing Strategy, Conversion Optimization are all examples of personalization.
Marketing Analytics: Marketing Analytics: Auditing Reports, Data Metrics and KPI Analysis, Dashboard Strategy.
Online Market Research
Competitive Analysis
Website and Social Media Analysis
Business Objectives
Long term/Short Term objectives
KPIs
Segmentation
Targeting
Positioning
Conversion Optimization
Budget and Resources
Tactics and Action Plan
Measurements
Marketing Automation
Website Analytics
Social Media Analytics
Campaign Analytics
KPI Analytics
A written strategy provides guidance and focuses on the overall business goals.
Managing your techniques on how they interact with one another, what elements are truly required, or the experience that they provide to their clients.
Understanding your internet audience and target segmentation
Choosing the appropriate tools to assist you in understanding your positioning and conversion rates.
Managing your budget effectively, lowering the cost of extra resources, and running your advertising budget more efficiently.
Managing your team's efforts and keeping an eye on your strategy.
Having a strategic perspective can assist you in aligning your business objectives with your marketing strategy.
Do you want a free session to explore your marketing needs and investigate the best digital marketing approach.
Contact me to discuss the opportunities.